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Alternate ad
Product / Service advertised:
Coca-cola
People targeted:
Young people, people in general
Slogan:
Live on the coke side of life
Aim:
Persuade people to buy coca-cola
Main language features:
Imperatives: Live
Other strategy(ies) used to persuade costumers:
This ad is part of a series of ads that relate coca-cola with different activities and different interpretations by each designer of the “The Coke Side of Life” philosophy. The work of the artists reflects various styles, personalities and cultures, and all designs have one thing in common: they are colourful explosions of energy, optimism and happiness.
On this case, the image presented reminds us of summer festivals, so we associate coca-cola with summer festivals.